Authors, whether they are published through a larger publishing house, small press, or self published, need to know how important it is to be on social media. It’s 2016 and everyone from the age of 8 to 95 are on some form of social media.
Twitter, Instagram, and Facebook are a few essential accounts an author will need. Your fans will want to know how to find you and your books. They want to be able to track your success and feel like they’re your best friend.
This generation is online and ready to connect to their heart’s desire. Should one have a craving for a specific book by a certain author but can’t remember the name, the first thing that fan will do is research it online. If they know the author’s name, and if that author has diligently set up various social media networks, then it’s a piece of cake for that fan. They want easy. That want to be connected.
Back when publishing houses provided most of the marketing and didn’t require the authors to have social media, there weren’t as many books getting published. Now, every writer, friend, neighbor, and cousin can go on Amazon and publish their own works, but it’s the self-published authors that go the extra step and create a brand for themselves and market their books, that really succeed.
I have ten social media accounts. Ten!! My social media accounts are all linked under my full author name, Dana Louise Provo. You can find me on Facebook, Twitter, Instagram, Goodreads, Amazon, Pinterest, Tumbler, Wattpad, Google, and WordPress. And yes, I use all of my accounts.
Being an author doesn’t just mean writing books. No, being an author means building your brand and marketing yourself. The biggest part of publishing is social media. Yes, you’re actually publishing a book and that’s huge, but it won’t sell until you market yourself.
So, if you are an author with no social network accounts and you want to be the next bestseller, you’re going to start working extremely hard to market yourself and your book. Get a few sites, gain your followers and start selling your brand. It will help you in the long run.
You can find all the links to my accounts on the About page or do a google search for my full name. I wish every author out there the best of luck in your publishing endeavors.